Nice to meet you.
My name is Michael Tverskoy, and for more than 20 years I've been hooked on hockey. Unfortunately, I first stepped onto the ice when I was already 30. Otherwise, you'd have seen me in the NHL on TV.
Despite the late start, I fell in love with the game like a little kid. Maybe it's a midlife crisis?
Time moves forward. Technology moves forward. Intelligence moves forward. And we hockey players keep using the same things our fathers did.
The more I played, the more I saw it. Sure, the plastic is a little lighter and the foam is a little thicker, but the principles haven't changed.
So I decided to look at the whole range of hockey equipment from a different angle.
CELLY.
Meet my first concept (but not my last): CELLY, a modular carry system for hockey sticks. LEGO was my inspiration when I designed it: snap the pieces together and build the carrier your game needs.
What I wanted CELLY to be
- 1
A carrier you can pull a stick out of and put it back in easily, without hitting the ceiling or your teammates in the locker room.
- 2
No zipper to get stuck.
- 3
Your stick won't scratch the car seats.
- 4
You can check it in as airline baggage.
- 5
Not just practical, but stylish, high-tech and good-looking.
Hockey Club LADA, Seattle
I wear #44. These are the people I share the ice with, my teammates and friends, and the first ones I show every new idea.
Michael Tverskoy, founder of BONECHILLER.HOCKEY